Company: Robert Half

We have a Digital Marketing Agency looking for a Public Relations Specialist to join their growing team!! Industry : Digital Marketing Agency Role : Public Relations Location : Springfield, MA (4 days onsite, Fridays remote) Salary : 50-65k Must Have: * 2+ Public Relations experience * Confident, able to pitch Media * Strong writer Highly Preferred: * Agency Experience * Newsroom Experience Salary: 50-65k depending on experience Public Relations Specialist POSITION IN-OFFICE in SPRINGFIELD, MA The primary function of this job is establishing and maintaining relationships with members of the media by writing and pitching press releases and other media communications following AP Style, responding to requests for information, and coaching client representatives in the correct way of communicating with the public and the media. Other aspects include but are not limited to: crafting compelling copy for various marketing pieces such as blogs, web content, and other digital/social campaigns as well. The most successful candidates will possess the ability to be persistent and assertive in achieving results, and do so by having exemplary interpersonal skills, excellent written and verbal communication skills, and the ability to work independently. CORE RESPONSIBILITIES · Pitch reporters and editors across print, broadcast, and online (locally, nationally, and internationally) to interest them in covering clients’ stories · Conduct background research for clients including news topics and journalist interests to support pitches; maintain media distribution lists and use media tools to distribute and manage pitches · Produce copy for a variety of executions including press releases, company listings, case studies, website copy, blogs, social media posts and digital communications ABOUT YOU · Bachelor’s degree in public relations, journalism, advertising, marketing, business, communications or a related field · 3-5 years minimum relevant experience · Proven ability to pitch to members of the media, running campaigns that deliver measurable results